Letting People Know What Art You Have for Sale Through Email
We'll allow you in on one of the almost important secrets in business organization: the follow-up is everything.
It makes sense. Whether it's customers past or people who accept expressed genuine interest in your piece of work, these are the relationships you should be fostering just as much, if not more than searching for potential new audiences. They are willing and set to become!
That's where leveraging your contact list needs to come into play. The more times that interested contacts see your art and get to know you as a person, the more than inclined they will exist to purchase your piece of work.
And then, how exactly practise you utilize this audience to your reward? Learn how Artwork Archive'south newest features brand information technology easier than e'er to follow up with clients and leave them wanting more.
Your contacts are gold.
Much like any precious material, your contacts aren't valuable if you lot don't keep track of them. The more your customers get to know you and your work, the more than probable they will desire to support you and buy your fine art.
Every fourth dimension y'all meet someone that is interested in your artwork (even if they don't make a purchase at that moment). make sure to get their full name, email address, and phone number. And once you have the information, treasure it! Put it in an like shooting fish in a barrel-to-use contact tracking system similar Artwork Archive that can take your contact list the extra mile.
Perfect the art of the follow-upwards.
When y'all run across someone who expresses involvement in your work, yous should be sending them a follow-upwardly email. It doesn't affair if you lot met them at an art festival or at a party where they looked at your art on a smartphone—people who dearest your fine art are worth building a relationship with.
It'due south considered best practice to follow up via e-mail within 24 hours of meeting with a quick "nice to meet yous," while thanking them for their interest in your work and request if they'd like to join your mailing listing.
That's where contact direction comes in.
Who hasn't kicked themselves after forgetting to follow upwards in fourth dimension or not being able to remember who's asking almost what?
With Artwork Annal, you can now create Reminders tied directly to your Contacts, Locations, and Pieces. Make notes on where you met the person (e.g. an fine art off-white or a gallery show) and link them to a specific piece in your inventory they are interested in.
Artwork Annal now integrates those reminders with your iCal, GCal, or Outlook, then you can keep all your important dates in your favorite calendar app.
You'll never forget to follow up again, and you tin can become your newest client human relationship off on the right foot.
A better way to share and showcase your work.
When information technology comes to building relationships and the final goal of making art sales, you demand a solid follow-through to seal the deal—and that'due south with an enticing, beautiful, and easy way to showcase your work.
The Public Profile Page does exactly that, and it just got even better.
It's all the same a clean, stylish way to share your piece of work, just you at present accept greater control over the way your work is displayed on your public contour, including the ability to sort your public Pieces and a customizable contour URL.
What's more, you tin can now add URL links to your public Collections, and directly share a certain Piece'south page.
These new features brand it easier than e'er for clients to buy your work, and y'all tin take a sigh of relief knowing that your art business is running professionally.
Don't forget the soft sell.
Whether you're sending personal emails to your well-nigh avid admirers or monthly newsletters to past and nowadays fans, consider finishing off your emails with a sincere "thank you" and an e-mail signature directing them back to that beautiful display of your work.
All you need is something similar: "Desire to see more of my piece of work? Check out my Artwork Archive Public Profile Folio here."
Use a gentle nudge calling to them action. Showing them your latest works is a great way to engage with your audience authentically.
Fostering a human relationship with your contacts is critical
Nosotros can't say it enough: fostering a human relationship with your contacts is critical. They are an audition at your fingertips ready to exist tapped into. And, following upward appropriately volition keep you summit of heed and set to purchase your artwork.
Looking to build your audition and brand more than sales? Endeavour Artwork Archive to perfect the fine art of the follow-upwardly and manage your artwork with ease.
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Source: https://www.artworkarchive.com/blog/how-to-master-the-art-of-the-follow-up-and-make-more-sales
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